Why ?

I’m CHERIF. A writer using words to make things real. Products, campaigns, most important connected. Everybody’s favorite word, getting spun digitally until a pen moves fast enough to make things tactile. An effort to make writing a design practice.

I never studied engineering, supply chain, or industrial design to get here. Rather wrote my way through creative strategy roles at adidas Originals, Netflix, and Bleacher Report. A winding path to shape tactility we can share… For a while, this work was intangible. A sensation that’s growing a pulsating drive to make real objects and spaces, for us.

Inshallah, I’ll detail how we got here and where we’re taking our growing sense of clarity. Say what’s up if your fingers work.

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